Virtual Reality

GAMING: The New Spectator Sport

The gaming industry is quickly developing new business models - and finding new uses for old models - which speak to massive shifts in the way younger generations consume entertainment. Watching these play out in coming years is going to be fascinating. (Will Halo be an official sport in the 2016 Summer Olympics?)

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Pop Culture

Gaming is the corner of the entertainment world where cultural trends develop and play out without real world constraints. From fantasies of heroism, violence and law-breaking to takedowns of celebrities deemed past their prime by this cutting-edge crowd, keep your eyes on this market if you want to understand the Millennial mindset.

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Hardware

Hardware increasingly takes a back seat to the on-screen experience at E3, but there's always a few new devices that help bring games to life in novel ways, or with boosted fidelity. From gaming on-the-go to precision customizable gamepads, this year's selection reflects the growing maturity of the E3 demographic and their increasingly mobile lifestyle.

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A Breath of Fresh Air

The derivative nature of so many games - evidenced by multitudes of copycat first-person shooters and the like - is the only dull part about E3. So we get excited when we come across examples of truly unique approaches to a gaming experience, or subjects designed to appeal to a niche audience which have gained attention from the broader crowd.

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The promise of Virtual Reality ('VR' as the cool people refer to it) has been the holy grail of gaming for years. 2015 is the year it got real. Now the question is, will it truly change the world? We may need to wait until E32016 to be sure...

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Video games and related technologies are increasingly central to design and culture worldwide, and once again, a member of the PDT team went and scoped out the latest trends at this year's Electronic Entertainment Expo (E3) in Los Angeles. We're excited to share them with you and your team.

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